I craft brands and create experiences. I specialize in Visual Storytelling through UI/UX Design, Responsive Web Design, and Mobile App Design.
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            Look into the business case and validate the idea. Chalk out a roadmap of what can be made, what should be made, and what will be its cost in terms of time & resources.
            Building a list of direct, indirect, and potential competitors, analyzing their specific features, and what users are saying about them.
            Access the user base, problems they face, build empathy, and measure their behavior quantitatively and qualitatively.
Understand business & functional requirements, analyze user goals, evaluate technical capabilities, and coin a UX strategy with maximum business success.
User flows, User Journey, Information Architecture, wireframes, and site maps for an MVP. Further Iterations are conducted if needed.
            Collaborate with relevant stakeholders to conduct usability evaluations to make sure MVP is fulfilling key business and user objectives.
            Brand-oriented design decisions, develop product's look and feels with Typography, Colors, Iconography, Illustrations. Formulate style guide.
            Prepare for final Design hands-off, by exporting assets, providing detailed UI component guidelines, and Compiling Design Systems.
              Wireframing, Prototyping and designs
Wireframing, Prototyping and designs
              Wireframing, Prototyping and designs
Project Management & Tracking
              Project Management & Tracking
              Project Management & Tracking
Project Management & Tracking
Look into the business case and validate the idea.
Building a list of direct, indirect and potential
              Assess the user base, problems they face, build
              Firstly, I spend some time and understand the
              goal and vision of the product/app. During this I communicate
              and a-lot with the decision makers and ask a-lot of question.
Secondly,
              I start with Wireframes and finalize the way in which data
              points will be laid across screens. While working on wire-frames
              I communicate with backend developer while they are setting up
              the ground work for API's.
Although not recommended
              but sometimes due to deadlines I do formulate wireframes for
              each and every screen/module. Once the overall UX vision is
              formulated I start to work on high fidelity designs right
              away.
Thirdly, after that I began working
              on high fidelity design aka UI design. This is where the app
              will get it's overall look and feel. While designing UI I
              prototype and evaluate the overall UX.
            
I live in Sialkot, Pakistan and my timezone is PST (GMT+5). However, I can manage 5 hours of overlap with EST, PST time zones easily.
We can communicate on daily bases for daily stand ups through Zoom & Google. Provided that the meeting are scheduled.
              Starting from the beginning till the end, I like to work and
              communicate with decision maker only as it help me understand
              the vision and scope of the project. 
I prefer to work
              using SCRUM methodology. I use JIRA, ASANA or TRELLO for tasks
              management. I start working with most complex User Stories with
              a 14 day sprint and come up with a MVP.